Punk Marketing: Summary

Posted on May 29, 2008 - Filed Under Book Summaries | Leave a Comment

There is a revolution happening right now that marketers must be aware of. Power is shifting from corporations to the media. Gone are the days where you can just put up a 30 second spot on network TV and hope to get your message across. Communications are changing and in order keep up you need to learn about the punk marketing revolution.

Awakening the Entrepreneur Within: Summary

Posted on April 24, 2008 - Filed Under Book Summaries | 2 Comments

Awakening the Entrepreneur Within, By Michael Gerber, the author of the best selling “E-Myth” books, is a book that explores the power of entrepreneurship. The book centers on not only the logistics of creating a business, but also the spiritual ramifications of creating your own reality by starting your own business.

Good to Great: Summary

Posted on April 15, 2008 - Filed Under Book Summaries | Leave a Comment

Jim Collins, already established as one of the most influential management consultants, further established his credibility with the wildly popular Good to Great: Why Some Companies Make the Leap…and Others Don’t, originally published in 2001. The book went on to be one of the bestsellers in the genre, and it is now widely regarded as a modern classic of management theory.

Blink: Summary

Posted on April 15, 2008 - Filed Under Book Summaries | Leave a Comment

Blink, by Malcom Gladwell is a excellent book that takes a look at real life decision making. It identifies how people make snap judgements and helps the reader understand how to better trust their gut and learn to make correct decisions under pressure.

Rich Dad Poor Dad: Summary

Posted on April 15, 2008 - Filed Under Book Summaries | Leave a Comment

This book is the story of Robert Kiyosaki’s two fathers: the first was his biological father – the poor dad - and the other was the father of his childhood best friend, Mike – the rich dad. Both fathers taught the author how to achieve success but with very disparate approaches. The book is a study of how to develop real wealth in a changing world.

The World Is Flat: Summary

Posted on April 14, 2008 - Filed Under Book Summaries | Leave a Comment

Thomas Friedman’s examination of the influences shaping business and competition in a technology-fueled global environment is a call to action for governments, businesses and individuals who must stay ahead of these trends in order to remain competitive.

Freakonomics: Summary

Posted on April 14, 2008 - Filed Under Book Summaries | Leave a Comment

Steven Levitt’s groundbreaking work in the field reveals that the tools of economic research can be put to use in the study of the relationships that underlie the events and problems that we encounter and hear about every day. In Freakonomics, Levitt and his co-author, journalist Stephen Dubner, offer a survey of some of the most interesting research topics Levitt has tackled during his career

The Tipping Point: Summary

Posted on April 14, 2008 - Filed Under Book Summaries | 3 Comments

By offering readers a groundbreaking analysis of how trends are sparked and take hold, Malcolm Gladwell’s book The Tipping Point became an exemplification of the very processes he was describing. Upon its 2000 release, the book became a national bestseller whose influence would help to initiate paradigm shifts in fields ranging from marketing to public health.